Apollo AI Sales Platform

What is Apollo AI: Overview

Apollo AI enhances sales workflows within the Apollo.io platform. It integrates generative AI, machine learning, and automation tools to streamline prospecting, communication, and decision-making for B2B teams. Apollo AI embeds intelligence across Apollo.io rather than functioning as a standalone chatbot. It automates tasks like list building, email generation, and call analysis to move prospects from cold outreach to closed deals efficiently.

Key Features of Apollo AI

• AI Assistant
• AI Content Center
• AI Research
• AI Filters
• Outbound Copilot
• Lookalike Prospecting
• AI-Generated Lead Scoring

How to Use Apollo AI: Step-by-Step

Apollo AI integrates into Apollo.io for streamlined B2B sales processes. Follow these concise steps to get started and use its core tools effectively.​

1. Set up Account

Sign up at apollo.io and verify your email. Connect your email provider (Gmail/Outlook) and CRM if needed, then purchase credits for AI features via subscription plans.​

2. Build Prospect Lists

Navigate to Search > People/Companies. Apply AI Filters (e.g., job changes, intent signals) or Lookalikes to generate targeted lists. Enrich data automatically and export to sequences.​

3. Launch Outreach

Use Outbound Copilot to add prospects to sequences. Generate emails with AI Writing Assistant by entering prompts like “personalized cold email for CTOs.” Schedule multi-channel campaigns (email/calls).​

4. Analyze and Iterate

Review Lead Scores and Engagement Analytics in the dashboard. Access Pre-meeting Insights before calls. Refine sequences based on reply rates and A/B test AI-generated content.

Use Cases of Apollo AI

• Targeted Lead Discovery
• Automated Lead Scoring & Qualification
• Lookalike Prospecting
• AI-Generated Emails & Messaging
• Multi-Channel Campaign Automation
• Engagement Optimization & A/B Testing
• Automated Research & Insights
• Reduced Manual Tasks
• Integrated Sales Workflows

Ideal Users of Apollo

• Sales Teams & Revenue Professionals
• Marketing & Go-to-Market Teams
• Small & Medium Businesses
• Recruiters
• Agencies & Consultants
• Outbound Marketing Teams

Pricing

1. Free – $0

• Explore the Apollo platform to find leads, manage pipeline & close deals.

2. Basic – $49

• Take prospecting, outreach & deal management to the next level.

3. Professional – $79

• Optimize your sales process with multi-touch outreach, AI & automation.

4. Organization – $119

• Transform go-to-market with advanced tools, custom solutions & expert help.