MailChimp AI - Growth Assistant

Added on September 2, 2025

What is MailChimp AI: Overview

MailChimp AI is the incorporation of artificial intelligence technology into the MailChimp marketing automation platform to improve email marketing and customer engagement workflows. It contains AI-powered agents and tools for automating and optimizing email campaign development, audience segmentation, content personalization, send-time optimization, and performance statistics.

MailChimp’s Features

Email Campaign Creation
Marketing Automation
Audience Segmentation
Analytics and Reporting

How to Use Mailchimp AI: Step-by-Step

To use MailChimp AI effectively, follow these key steps:

1. Access AI-Powered Tools:

Use Intuit Assist, an AI growth assistant built in Mailchimp that automates manual marketing chores, like as developing personalized email content, generating subject lines, and making email text drafts.
AI may also develop custom designs that are consistent with brand colors, typefaces, logos, and images.

2. Automate Personalized Campaigns:

Create AI-generated automated processes to handle things like re-engaging lost consumers with pre-made AI content, recovering abandoned carts, and greeting new contacts.
Other than approval and publication, many automated flows require very little human input.

3. Use Smart Segmentation and Personalization:

Use AI to automatically divide up your audience into groups according on engagement data, past purchases, and behavior.
To send highly customized emails, use dynamic content blocks that alter according to recipient information and tags.

4. Optimize Campaign Performance:

Use AI suggestions to enhance email content, subject lines, and delivery timeframes.
Examine reports and insights produced by AI to continuously improve your marketing.

5. Email List Management:

To increase deliverability and engagement, use AI to clean email lists by detecting incorrect and low-quality emails.

6. Integration with E-commerce:

For stores connected to Mailchimp, AI can recommend products personalized to recipients based on their recent views or purchases.

Use Cases of Mailchimp AI

Personalized Email Campaigns
Smart Audience Segmentation
Real-Time Campaign Optimization
Automated Marketing Workflows
Data-Driven Insights and Predictive Analytics
Email List Cleanup and Quality Management
Integration with Google Cloud

Who is It For?

Mailchimp AI is primarily designed for a wide range of users, including:

Small and Medium-Sized Businesses
E-commerce Companies
Marketers and Agencies
Enterprises and Larger Organizations
Businesses Seeking Enhanced Customer Engagement

Pricing and Plans

1. Free Plan – Cost: $0/month for up to 500 contacts.

2. Essentials Plan – Starting at $13/month for 500 contacts (price increases with contacts up to around $385/month for 50,000 contacts).

3. Standard Plan – Starting at $20/month for 500 contacts (scaling to about $800/month for 100,000 contacts).

4. Premium Plan – Starts at $350/month for 10,000+ contacts, scaling higher for larger lists.