Breeze HubSpot's AI Tool

What is HubSpot AI: Overview

HubSpot AI is an advanced integration of artificial intelligence within the HubSpot platform designed to optimize, automate, and enhance marketing, sales, and customer service operations. It leverages generative AI, machine learning, and predictive analytics to help businesses create content, automate workflows, score leads, interact with customers via AI chatbots, forecast sales trends, and gain actionable insights across their customer data.

HubSpot AI’s Key Features

1. Breeze AI HubSpot Platform

• Breeze Copilot
• Breeze Agents
• Breeze IntelligenceBreeze Intelligence

2. AI Assistants and Agents

3. HubSpot AI Chatbot

4. Predictive Analytics and Lead Scoring

5. Marketing Hub Enhancements

6. Multichannel AI Support

7. AI-Powered Reporting Dashboards

8. Voice AI Integration (coming)

9. Continuous Learning Models

How to Use HubSpot AI: Step-by-Step

To start using HubSpot AI effectively in 2025, consider these crucial steps:

1. Train Your Teams: Teach your marketing, sales, and customer support teams on HubSpot’s AI solutions, especially Breeze Copilot, AI Agents, and ChatSpot. This promotes efficient implementation and maximizes the benefits of AI integration

2. Use AI agents across functions:

• By emphasizing high-intent prospects, the Prospecting Agent can streamline lead outreach and assist with establish a strong sales pipeline.
• Employ the Customer Agent to offer 24/7 AI-powered customer care, solving typical questions while freeing up your support crew for significant situations.
• Use the Content Agent to streamline content production and repurposing.
• Implement the Social Media Agent to create and plan optimized social content.

3. Monitor and Evaluate Performance: Use HubSpot’s AI dashboards for tracking indicators of performance and frequently assess the impact of AI tools on your business operations. Adjust your approach depending on these findings.

4. Integrate AI into Workflows: Employ AI-enhanced workflows to automate repetitive operations, eliminating human error and increasing efficiency in marketing campaigns, lead nurturing, and customer care processes.

5. Maintain Clean and Accurate Data: Verify that your CRM data is well-organized and accurate. This enables artificial intelligence (AI) technologies to provide exact insights, lead scoring, and personalised interactions with customers.

6. Use Forecasting Analytics and Lead Scoring: Use AI-powered lead scoring models to discover and prioritize the most promising leads, which leads to better sales targeting and success rates.

7. Scale AI use cases: Beginning with a few core AI tools and progressively increasing your use of AI modules through your operations as your team expands more comfortable and you uncover potential for enhancements.

8. Ensure Accountability and Data Privacy: Whenever implementing AI features, responsibly handle consumer data consent and follow requirements such as GDPR and CCPA.

This arranged approach will help you leverage HubSpot AI’s full potential for improving workflows, personalizing customer engagement, and speeding business growth across sales, marketing, and service departments.

Use Cases of HubSpot AI Tools

HubSpot AI tools have a wide variety of practical use cases across marketing, sales, and customer service functions to boost efficiency, personalize customer interactions, and improve business outcomes. Key use cases include:

1. Customer Service Automation

2. Content Creation and Marketing

3. Sales Prospecting and Lead Management

4. Website and Landing Page Building

5. Predictive Analytics and Forecasting

6. Workflow Automation

7. Multichannel Support

8. AI Assistants for Productivity

Ideal Users of HubSpot AI

HubSpot AI’s ideal users in 2025 are enterprises and teams in marketing, sales, and customer service who want to use AI-driven automation, personalization, and predictive analytics to boost productivity, customer engagement, and growth. Specifically:

• Marketing teams are aiming to automate personalized content creation, dynamic campaigns, and customer journey automation at scale.
• Sales teams are focusing on efficient prospecting, lead scoring, pipeline management, and forecasting with AI assistance.
• Customer service teams need 24/7 AI-powered chatbots, ticket automation, and sentiment analysis for faster, personalized customer support.
• Small to medium-sized businesses (SMBs) and growing companies are looking for intuitive, unified AI tools to reduce complexity and accelerate operations.
• Organizations are seeking AI-powered data enrichment and predictive analytics to unify customer profiles and enable proactive engagement.
• Firms that prioritize delivering tailored, data-driven experiences and want to adapt to evolving customer expectations through AI-driven personalization and automation.

Pricing and Plans

HubSpot Credits are a usage-based currency specific to AI functionalities.

Each pricing tier includes a monthly free credit allowance:

• Starter: 500 credits
• Professional: 3,000 credits
• Enterprise: 5,000 credits

Additional credits can be purchased in blocks (e.g., $10 for 1,000 credits).

AI tools like Breeze use these credits based on usage (e.g., writing multilingual follow-ups consumes credits).