Motiva AI Marketing Tool

What is Motiva AI: Overview

Motiva AI is an artificial intelligence–driven marketing optimization platform designed to help marketers improve email engagement and campaign performance. Using advanced machine learning and reinforcement learning techniques, Motiva automates A/B/n and multivariate message testing, discovers audience segments and buyer personas, and determines optimal send times for individual contacts.

Key Features of Motiva AI

• AI-driven automated message testing (multivariate & A/B/n)
• Per-contact send time optimization for personalized delivery
• Audience discovery & segmentation insights
• Frequency management to reduce fatigue and unsubscribe
• Intuitive performance reporting & analytics

How to Use Motiva.ai (Step-by-Step)

1. Integrate with Marketing Platform: Install the Motiva AI app or connector in your marketing automation platform (e.g., Oracle Eloqua).
2. Import Contact Database: Ensure contact data is uploaded and segmented for analysis.
3. Configure Campaign Modules: Add Motiva’s AI components (Message Testing, Send Time AI, Frequency Management) into your campaign workflows.
4. Launch Campaign: Start the campaign and let Motiva automatically test message variants and optimize delivery.
5. Review Reports: Access performance dashboards and audience insights to evaluate engagement metrics and refine strategy.

Use Cases of Motiva AI

• Automated optimization of email marketing campaigns
• Identifying high-engagement audience segments
• Reducing contact fatigue through frequency controls
• Personalizing message send times per contact
• Generating actionable insights for content refinement

Target Audience of Motiva AI

• Email marketing teams
• Marketing automation specialists
• Digital campaign managers
• Enterprise marketers
• B2B & B2C communicators

Motiva AI Pricing

• Pricing starts at approximately $1,000/month and is based on active contact volume, with personalized quotes available upon request.
• Not publicly disclosed in full detail.